Trends - Shaping the Future of Mobile Advertising.

Mobile advertising is a marketing communication method which helps promotion of business and its products and services. It is a process where the smartphone users are targeted and information regarding the business’s products and services are communicated to them. It is a type of online advertising, however it has a better approach towards the fi...

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What is a Mobile Ad-network?

The popularity of mobile devices has been ever increasing over the years, and the number of users using PC has been on a decline. With this growing mobile internet popularity, the ad tech industry has been effectively responding to this change. With the increasing mobile-specific ad networks, selecting and choosing a reliable network is becoming mo...

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SDKs for Mobile Apps

As a developer developing and creating a new mobile app, you have an option to choose from two software development kits (SDKs), bundled and unbundled. It is normally perceived that it's easier to choose a bundled SDK, as all the integrations and testing are completed in advance for the developers. However, it is important to elucidate the percepti...

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How mobile marketing can accelerate to increase your app's revenue??

With the increasing usage of mobile digital devices like smart phones, tablets and laptops; access to a large number of sources of information from across the globe has facilitated connectivity to any person or anything around the whole world. Wide and extensive usage of smartphones and mobile digital devices has given a boost to mobile marketing m...

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Which Ad Formats are the best for Monetization?

One of the crucial decisions developers need to make when planning their ad monetization strategy, is choosing the right ad formats for their app. A large number of ad formats are available to choose from, hence there is no reason to interrupt the user experience with inappropriate or unneeded ads. Alternatively, developers can improve the user exp...

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