How does Ad Mediation help Mobile Publishers?

Most of the mobile publishers have more inventory with them than they can sell through any single ad network. To make the most of their fill rates and to sell larger amount of their inventory, most publishers prefer working with several ad networks at the same time. Ad network performance varies for each publisher, as some networks offer better per...

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The 7 Secrets of App Store Optimization

More than 2,500 new apps are released every single day, adding to the total availability of 6.5 million apps across the top 5 App Stores. This phenomenal growth has made app discovery a very difficult task. That is where ASO (App Store Optimization) comes and it plays a very important role in the success of each and every app. What is ASO? App S...

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In App Advertising: A must for Marketers

In these changing times of technology, brands and advertising agencies cannot focus only on mobile Web. With the rapidly growing and changing apps and various in-app advertising offers, marketers are in a better position to target the right audience at the right time. It’s is a universally known fact that there’s a disparity between the actual bud...

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5 ways to make money with your Apps

App building is no longer an activity for fun, building apps is a business and we need to earn money from them to keep continuing. Being clear about your monetization goals and model from the start will help you develop the right app and target the right audience. Validating the app idea is a crucial stage of App building. There are a number of mo...

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Few Alternatives to Google Play store

Google Play store is generally the primary app store for Android users for downloading and accessing a number of apps and games. But there are times, when even in their vast collection of apps, you may not be able to find the app which you have been searching for. That particular app may not be available for your region or maybe your device may not...

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