API, SDK???? Understanding the Mobile App Technology

When it comes to digital and mobile technology, you will hear a lot of acronyms and you may not understand most of them. Most of the people don’t know the meanings of the jargons and understand the technical terms. It’s understandable. If you don’t work with them, there is no reason that you should have knowledge about SDKs or APIs. Let us help you in understanding the basics of Mobile App technology which will help you select the apt mobile advertising option for your product or services.

What is an API?

API is the acronym for Application Programming Interface, which is a software intermediary that facilitates two applications in communicating with each other. Every time an app like Facebook is used, or an instant message is sent, or the weather is checked on the phone we are using an API. Whenever an application is used on the mobile phone, the application connects to the Internet and sends data to a server. The server then retrieves that data, interprets it, executes the required actions and sends it back to the phone. The application then interprets that data and presents you with the information in a readable understandable manner. This is what an API does, all these steps are performed by an API.

What is an SDK?

software development kit (SDK) is normally a set of software development tools which allows the creation of applications for a specific software package, software framework, hardware platform, computer systemvideo game consoleoperating system, or similar development platform. An in app advertising SDK is used for integrating an advertisement request into mobile applications. In other words, SDKs offer libraries of rules and instructions making it very easy for app developers to control the placement and running of advertisements in their application. What does all of this mean to you?

If you are considering to develop a mobile app for your business, SDKs and APIs are your best support. They can make the whole process of development very efficient because a developer can use both the SDKs and APIs to add functionality without having to reinvent the wheel every time.

To sum it all up in simple words, an SDK helps you in building the app. And an API facilitates the communication of the app with various web services to deliver functionality.

Here at Alphagravel we can make you a custom mobile app from concept through completion.

Alphagravel believes that independent mobile developers should be entitled to earn maximum revenues from their mobile apps. Our predictive Analytic platform provides true price transparency, by programmatically allocating mobile inventory to the highest bidder in real times and at all times.

To develop the best in App advertising SDK, Visit us at http://www.alphagravel.com