Monetizing Alternative App Stores

There are more than 3,300,000 apps available on the Google Play store. Although Google Play is the king of Android app distribution, it is not the alone one offering a variety of apps to the users.

Dozens of alternative Android apps stores have come up in recent years, offering users with a choice for downloading new apps from their stores.

Alternative app stores

The name itself suggests that alternative app stores are app stores other than the top 3 Google Play, the Apple App Store and the Windows Store. And in this article we will specifically speak about Android apps.

Android is an open-source operating system which does not mandate distribution exclusivity, alternative Android app stores are permitted by Google to freely offer apps and services. Though none of these third party app stores are as well made or regulated as Google Play.

Some commonly available alternative app/ third party app stores are:

Phone manufacturer app stores like LG App Store and Samsung Galaxy Apps Browser app stores like Opera Mobile Store Online app stores like Amazon Appstore Country specific app stores like Baidu App Store and Xiaomi’s Mi app store in China and Yandex in Russia)

Pros: Most of the alternative apps stores keep offering multiple perks and bonuses for using their store, in order to lure them away from using Google Play.

Some offer discounts on rates or an opportunity to get premium apps for free as part of free app days and similar schemes.

Especially for developers, alternative app stores can provide opportunities which they might not be offered on Google Play. The third-party app stores have a smaller lineup and offerings, hence a newly released or launched app has higher chances of visibility by users. Also to increase their exposure, if an app is already on Google Play, they can certainly be released on a third-party app.

Also there are some countries where the use of Google and its services are restricted or completely banned, in these countries third-party app stores are the only options for developers to target their markets.

Cons: Users wishing to use alternative app stores and wishing to install their apps, need to download them from unknown sources. This at times can put their devices at risk of viruses and malware. However if cautiously chosen what to download, along with using a strong antivirus app these kind of risks can be alleviated.

At the same time, developers face different issues when using alternative app stores, these include having to take part in forced promotions, these third party app stores lack transparency, and also at times a longer delay in getting updates to app users.

However, the growing popularity of third-party app stores shows that they will be able to offer developers new opportunities for reaching new users and markets globally.

Monetization: Monetizing apps which are available in alternative app stores offer a better opportunity for developers to maximize their revenue. Most of these third-party app stores don’t have any strict limitations on ad formats and on-app advertising campaigns which Google Play has. Allowing developers to leverage high-performing ad formats like push notifications, icon ads, and others – especially those which perform outside the app.

Alphagravel is one of the very few ad networks which can fully support alternative app/ third party app stores along with the most popular ones like Google Play. Visit us at to know more about Alphagravel SDK. The alphagravel SDK serves as a gateway to multiple advertising networks, ad exchanges and ever growing new media sources. Some of the networks supported by us are, Admarvel, tapit, rubicon, TubeMogul etc