As a developer developing and creating a new mobile app, you have an option to choose from two software development kits (SDKs), bundled and unbundled. It is normally perceived that it's easier to choose a bundled SDK, as all the integrations and testing are completed in advance for the developers. However, it is important to elucidate the perceptions and realities of working on a bundled SDK as compared to an unbundled SDK in order to take an apt decision regarding ad serving and app development needs.
An SDK integrates Ad request APIs into mobile applications. In simple words, SDKs offer App developers with libraries of rules and instructions, helping them to control the timing and placement of the Ads in the application. This task is not simple because apps might be using a number of ad monetization partners (ad networks, DSPs). An app which is able to bring in thousands of users has great potential to generate hundreds of thousands, or even millions of ad requests each and every month, depending on the time spent by each user on the app.
Each mobile platform whether Android, iOS or Windows have a different SDK. These SDKs are used by developers for empowering number of rich media and ad network plug-ins and bringing them in touch with different mobile ad networks and demand sources. In case they don’t have a SDK, developers can develop the ad controls themselves. However, the SDK guarantees a more effective and efficient process both for the app developer and the ad server.
Bundled vs. Unbundled SDK
The chief difference between a bundled and an unbundled SDK is the integrations. A completely bundled SDK brings in all the integrations in a single package. Due to this it is generally perceived that a bundled SDK means almost no work for the developer. But in reality the work is the same for the developer whether using a bundled or an unbundled SDK. The third party libraries received from ad monetization partners are required to be integrated individually in both bundled and unbundled SDKs.
While using a bundled SDK, the developer is generally completely dependent on the SDK provider to have the third party libraries integrated. Also they need to get continuous updates for each and every new releases. Each time a third party ad network partner releases an upgraded SDK, developers will require to wait and get it bundled into their existing SDK solution before they can utilize the new tools offered.
Comparatively an unbundled SDK is much lighter, as it gives the developers greater flexibility and more options for customization. The simple development process facilitates fast movement of the apps to the market. Moreover, developers are able to control the size of the files which they want to integrate into the application.
In the fast growing mobile advertising industry, app developers and publishers are required to keep accommodating the different ad serving needs of various ad networks.
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