eCPM is a term which is often talked about and used in the mobile advertising world. But it is not simple to understand and can be confusing, especially for new developers who want to earn money from their apps using in-app advertising.
What is eCPM? eCPM is a measure used by an ad publisher to check their ad monetization performance. The full form of eCPM is “effective cost per thousand impressions,” meaning the ad revenue generated per 1,000 ad impressions.
Publishers having high eCPM means that the ads which are displayed on their app are doing their job users are being converted. The more the number of users are converted, the higher is the revenue generated for the publisher.
Tips to increase your eCPM: 1. Using an ad mediation platform What is the meaning of ad mediation? Ad mediation is the supply-side platform which is integrated with a single SDK, allowing app publishers to manage several ad networks at the same time, making the complete app monetization process easier and simpler.
By using a mediation platform which ensures that the top performing campaigns are delivered to you first, it increases your eCPM quickly and easily.
2. Experimenting with different ad formats There are a large number of ad formats available in the market today. Right from banners, offerwall, interstitials, video, etc., each format has its own special benefits. You need to keep checking frequently, to ensure which formats are performing well and which ones are not up to the mark. If you realize that a specific ad format is regularly delivering low eCPMs, you need to remove it from your marketing strategy.
Particularly, you can check out reward formats, like rewarded video, which are popular for their high eCPMs. Under reward videos format, users are offered virtual currency or products in exchange for watching a video ad which is posted.
3. Multiple placements of the Ad You need to create multiple Ad placements within your app flow, for example at the app launch, in between game levels, on the home screen, etc. The objective is to display the ads on the screen, when users are most engrossed in the game. However, you need to ensure that even for a moment it should not disrupt their gameplay or in-app experience. Try juggling with various placements and select the placement where your ad works the best.
4. Serve your competitor’s ads It may sound foolish, but in some cases serving your competitors ads is genius idea. If your app falls in the category which has tough competition, it can be a smart move to serve your competitor’s ads in your app.
5. Keeping a check on the Industry eCPM Index The eCPM Index was specially built keeping in mind the needs of the app developers. App publishers can use the eCPM index to make informed decisions regarding their ad supply. This can help them to increase their eCPM and hence generate more revenue from their apps.
The Alphagravel platform is the best paying Mobile Ad network today. Their platform leverages real-time big data predictive analytics and Machine Learning algorithms to understand and study the true price of your mobile inventory. This helps in directing the highest paying advertising content to your mobile app, whereby offering you a fixed minimum ECPM in the process.
With one SDK, each developer registered on the alphagravel platform can access intelligent automated mediation, price transparency, algorithmic smart routing, dynamic waterfalling, conversion optimization, automated fraud detection, along with a consolidated view of per second mobile advertising spend across 195 countries.
Alphagravel is the first mobile optimization platform which caters exclusively to developers. Our primary goal is to offer developers the ability to earn the highest possible revenues from their mobile apps. Alphagravel offers a guaranteed CPM and an automated optimizer option. Visit www.alphagravel.com for more information.