Mobile advertising is a marketing communication method which helps promotion of business and its products and services. It is a process where the smartphone users are targeted and information regarding the business’s products and services are communicated to them.
It is a type of online advertising, however it has a better approach towards the final users and consumers. It has been noticed over the years that mobile application development companies are more benefited with mobile advertising as compared to other forms of online advertising.
Mobile advertising in the mobile application industry is not only growing but is flourishing. This stupendous growth certainly promises the future of mobile market to become bigger and better in the days to come.
A number of top enterprises have been taking massive steps in mobile advertising and app marketing, as they are getting numerous incredible opportunities helping the growth of their business. Listed below are a few trends followed by these big companies for enhancing their business:
1. Native Advertising:
Under native advertising, the advertisement matches itself to the form and function of the device on which it has to appear. In short device-specific information is used for target ad campaigns. This kind of advertising is useful for in-app environments like Instagram, Twitter, and Facebook etc.
2. Mobile Video Advertising:
Mobile video advertising is the fastest growing advertising format in the mobile advertising industry. It is a favorite among all the formats and preferred by most publishers and advertisers for promoting their products and services. Creative video advertisements can be developed for smartphones supporting multiple video formats. These video advertisements can be shared on several social media platforms like Facebook, Twitter, Google+, etc.
3. Mobile Gaming:
Research shows that users spend a considerable amount of their phone time in mobile gaming. Hence mobile gaming has gathered a lot of attention for an effective and efficient in-app advertising platform.
4. Interactive Advertising:
Interactive advertising can engage a large number of users at the same time. One needs to only focus on rightly publishing the ads keeping in mind their target audience
5. Mobile Chats and Coupons:
Popularity of mobile chats is a growing phenomenon and is being preferred as one of the best ways to communicate with the users. This approach allows smartphone users to know the brand, ask queries, request services, make online purchases, etc. Mobile coupon can allow users to redeem them for online shopping, in-app purchases etc., whereby increasing online traffic and sales.
At Alphagravel we believe independent mobile developers should be entitled to earn the highest revenues from their Mobile Apps. Our predictive analytic platform provides true price transparency, by programmatically allocating mobile inventory to the highest bidders in real time and at all times. Visit us at www.alphagravel.com for more information on Mobile Advertising.